Marketing Collateral Redesign
Client: Intuitive Surgical
Project overview: Redesign for clinical- and patient-facing sales collateral.
The challenge: To develop a new design direction that identifies the various surgical specialties, and can serve as a framework as more surgical applications emerge. Intuitive Surgical also wanted to position “da Vinci Surgery” as a new category of surgery.
The solution: A series of clinical-facing sales aids, and patient-facing education collateral.