Occidental Petroleum (OXY) Employee Engagement Campaign

About This Project

OPPORTUNITY

Healthy and safe employees are happy employees. So when Occidental Petroleum (OXY) needed new thinking to promote safety and security to encourage overall workplace wellness, they turned to Parero.

PROJECT

Parero developed a series of monthly posters promoting safety, security, and overall workplace wellness. Through custom photography using employees as models, the campaign not only generated employee engagement and buzz, but proved effective as OXY achieved its goal of maintaining an injury-free scorecard for the organization, year after year for the duration of the campaign.

Category
Workplace Wellness