Intuitive Surgical da Vinci Surgery Brand Program

About This Project


A new category of minimally invasive surgery was on the horizon. There’s a new surgeon on the floor and it’s a robot named da Vinci. When it was time to solidify a face to the name – in this case, a brand look for da Vinci Surgery – Intuitive Surgical tapped Parero.


Parero created a branding system for da Vinci Surgery that was received as elegant, simple, and practical for identifying the growing applications for the innovative robotic surgical system. Today, da Vinci Surgery continues to lead and pioneer the future of surgery.

Medical Device, Robotics