| Dexcom Product Launch Campaign
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Dexcom Product Launch Campaign

About This Project


After 3 years of providing integrated marketing communications, effective outreach campaigns, and tradeshow strategy, creative and execution for the Seven Plus generation, Dexcom called on Parero to tackle the launch of their latest and greatest wearable continuous glucose monitoring system.


Parero provided full creative development for Dexcom’s new product launch – including content development, custom photography, full video creative and production, printed collateral (patient- and health care professional-facing), and tradeshow creative. The Dexcom G4 Launch Video received just under 700K views.

Diabetes, Sensor Technology, Wearables