parerodesign.com | Dexcom Product Launch Campaign
16912
single,single-portfolio_page,postid-16912,,qode-theme-ver-6.1,wpb-js-composer js-comp-ver-4.3.5,vc_responsive

Dexcom Product Launch Campaign

About This Project

OPPORTUNITY

After 3 years of providing integrated marketing communications, effective outreach campaigns, and tradeshow strategy, creative and execution for the Seven Plus generation, Dexcom called on Parero to tackle the launch of their latest and greatest wearable continuous glucose monitoring system.

RESULTS

Parero provided full creative development for Dexcom’s new product launch – including content development, custom photography, full video creative and production, printed collateral (patient- and health care professional-facing), and tradeshow creative. The Dexcom G4 Launch Video received just under 700K views.

Category
Diabetes, Sensor Technology, Wearables